“In 1954, Sir Roger Bannister ran the first four-minute mile. Bannister didn’t just break a record; he redefined what athletes were capable of and inspired confidence in others to do the same. This great story reminds us that inspiration — complete belief in an impossible goal — is at the core of human potential. After all, as Bill Bowerman, Nike’s co-founder and legendary track coach, once said, ‘The real purpose of running isn’t to win a race, it’s to test the limits of the human heart.’ At its core, Breaking2 is about more than a marathon. Attempting to break the sub two-hour marathon challenges the perception of what is possible in sport, resets the expectations of product and enables Nike to gather incredible athlete insight. These lessons can be applied across everything Nike does, including products and services, to ultimately serve all runners. The only real failure would be to not attempt such an audacious goal.”
For the event, we personalized the sportswear kits of Nike for the Crew of Runners from all the world that were participated the event (sweatshirt, pants, t-shirts…).
Screen printing transfer.